Process

The Foundations

Would you build a house without foundations? No, because it would likely fall apart.

Let’s treat your brand the same. Every successful brand has a story to tell, something an audience resonates with and feels confident to return to.

After our Introduction Call and Project Proposal is agreed, the main aim is to identify the core DNA of your brand, including your goals, values and personality.

From there, we define your brand strategy and creative direction. This is the foundation upon which the entire visual identity will be constructed – a blueprint that

outlines the brand's tone, style and aesthetic direction.

The Development

After immersing myself in your brand strategy/creative direction, I will explore all avenues before refining a single concept. A meticulously crafted design concept will express the entirety of your brand's identity.

Every element from shape, colour and typography will be carefully considered, so you can convey your intended brand message with purpose.

Throughout this phase, communication is key. It’s your opportunity to give feedback and suggestions.

The Refinement

Considering your feedback and suggestions, we can refine and finalise an impactful brand identity.

Once complete, this will be constructed into a Brand Style Guide. This helps your brand remain consistent across different platforms and media.

Then I can design other materials you require, such as business cards, stationary, social media templates etc.

Finally, all relevant files and assets are shared with you.

Don’t know the difference between a JPEG and a PNG? Don't worry, I’ll send you a file guide too, just incase.

During our walk-through call, I’ll brief you on how to use and apply your new brand identity, so that you’re confident for launch.

The Delivery

The walk-through call in Phase 4, doesn’t have to be the end. I offer a 1 month follow up call (post-delivery). This

is to discuss ongoing support or questions.

I hope to collaborate and support your future design projects once your brand identity is complete.

Opt in for Phase 5 during your introduction call. Or contact hello@oliviamailey.com if you require further services post-delivery.

The Follow Up

(OPTIONAL)

The Foundations

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