Process
My brand identity design process is divided
into five separate phases. Each one outlines the journey we take, from your initial enquiry
to delivery and an optional follow-up.
The Foundations
Would you build a house without foundations? No, because it would likely fall apart.
Let’s treat your brand the same. Every successful brand has a story to tell, something an audience resonates with and feels confident to return to.
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After our Introduction Call and Project Proposal is agreed, the main aim is to identify the core DNA of your brand, including your goals, values and personality.
From there, we define your brand strategy and creative direction. This is the foundation upon which the entire visual identity will be constructed – a blueprint that
outlines the brand's tone, style and aesthetic direction.
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