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Wego EV

Client

Wego EV

Year

2023

Category

EV Infrastructure

Type of Work

Brand Strategy

Creative Direction

Brand Identity

Brand Guidelines

Printed Collateral

Wego EV is an EV Charger Installation company, providing

accessible charging in and around Surrey by qualified

electricians for an informed and safe charging experience.

The identity is based around the companies core values:

Dependable, Accessible, Expertise and Connection.

The primary logo is a combination mark, with a heavyweight,

italic, sans serif font to convey stability, yet forward thinking

notions. Wego EV aim to help customers feel less intimidated

by the new era of automotive, so an optimistic yet expected

shade of green is the primary brand colour.

 

The mark is a fusion of the abbreviation "EV" (Electric Vehicle)

and a charging battery. The continuous and simple geometric

shape emphasises the brand ideology of being clear and direct.

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