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Em. J's


Em. J's




Hair & Beauty

Em. J's is an established hair salon of 12 years. The salon

requested a rebrand that would embody their ethics, female

team empowerment and welcoming presence.


For the project we started by defining their core values:

Passionate, Sincere, Empowering and Dependable.


The relaxed script style logotype reflects the salon's friendly

and personable atmosphere, along with a soft feminine palette

that represents harmony, serenity and a sense of timeless beauty.

Type of Work

Brand Strategy

Creative Direction

Brand Identity

Brand Guidelines

Printed Collateral

Social Media Highlights

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